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Field Notes

Insights & Observations from Floresta Creative

Apr 27, 2026

4

min read

Website ADA Compliance: What Business Owners Need to Know

Find out if your website is ADA compliant, what's actually at risk if it isn't, and why accessible websites tend to rank better in search and AI.

A collage of price tags advertising different design pricing models.

Apr 20, 2026

3

min read

Design Pricing Models Explained

Hourly, per-project, retainer, day rate... What pricing method is right for you? It all depends on your design needs and how much overhead you want to manage.

Illustration of an infographic being dissected by arrows and text bubbles.

Apr 16, 2026

5

min read

5 Amazon Listing Image Tips That Actually Improve Conversion

Most Amazon sellers focus on keywords, pricing, and reviews, but forget that images are where shoppers actually decide. Here are 5 design tips that change that.

Apr 1, 2026

6

min read

What It Actually Means to Own Your Website

Companies don't realize they're renting their own website until they need to change something. Here's why that happens and what to look for instead.

Mar 20, 2026

6

min read

The Pricing Mistake I Made Before Going Full-Time

The number one question that prevents creatives from going freelance is how to price. Here's a free calculator with the math that got me to start.

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Case Studies

Featured

OSARO

Full rebuild for an automation company that outgrew its site.

Style guide
Web design
Migration
Web development

Cloud Campaign

Targeted investment for a SaaS brand maximizing conversion.

Creative Strategy
Web design
Web Development
Email Design

Dwight & Company

Years of design partnership with a robotics marketing agency.

Logo Design
Branding
Print
Web design
Web Development

More Case Studies

Premium Barbell Endcaps for REP Fitness

Product Design
Brand Collateral
Illustration

Refreshed Logo for Doughnuts & Deadlifts

Logo Design
Email Design
Apparel
Motion Graphics

Digital Marketing Creative for MDSolarSciences

Email Design
Advertising

Reimagined Amazon Presence for Created by Nature

Amazon Store
Listing Images
Amazon A+

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