Challenges
Constraint
Identifying the highest-impact scope within a limited budget.
Design & Content
Transforming an underperforming hero into a conversion-focused first impression.
Voice
Capturing Cloud Campaign's personality without a style guide or full redesign.
Constraint
Cloud Campaign came with a website that needed work everywhere, but limited budget. Instead of spreading their resources thin, we asked ourselves a harder question:
Where does design have the most leverage?
The hero section is the number one lever for conversion and bounce rate. It's the deciding factor for many before deciding to stay or leave.
We recommended focusing on the homepage and landing page heroes, and Cloud Campaign agreed.
Design & Content
Before
The old hero home page hero undersold their brand.
A plain white background, copy-heavy layout that buried the visual, and the visual itself being generic and static all contributed to a forgettable first impression.
Their landing pages had the same problem: a white background with a generic mockup that did nothing to signal a premium & trustworthy product.
After
We rebuilt both from the ground up. Custom background illustration, punchier copy, and interactive UI mockups let visitors cycle through Cloud Campaign's core workflows visually.
We also had some fun adding easter eggs that reward exploration and stay true to Cloud Campaign's voice.
Visitors get the same confident first impression regardless of entry point.
Voice
Cloud Campaign's social presence has real personality, but their website had none of it! Our goal was to fix that.
The solution lived in the details. Every UI mockup needed dummy content anyway, so why not have fun with it? We packed it with pop culture references like The Office, Star Wars, Jurassic Park, Ted Lasso.
We did this while avoiding trademarked words or protected visuals. IP infringement is serious and we weren't willing to cut corners. The constraint actually made it more fun.
Cloud Campaign was happy with the results and continued working with us to tackle their emails.
We designed a template and built it directly in Hubspot for them to easily edit for their newsletters moving forward.
Floresta operates on a flexible credit-based model. They had credits remaining and put them to good use. A relationship that started with a focused website scope grew to include the marketing materials to support it.
“I questioned the value of hiring a designer in the AI era, but Daniel quickly proved that great designers are still essential.”
He is able to execute a vision that feels truly unique and creative, helping us stand out in a crowded SaaS market. Beyond the work, Daniel is simply enjoyable to work with. He brings wit, intelligence, and a strong ability to intuit what we are trying to accomplish.
Even when guidance is minimal or vague, he regularly delivers work that is unique, creative, and right on target.
Head of Marketing
Now it's your turn.
We'd be honored to help your brand thrive.
Book a 30-minute intro call to chat about your brand and see if we're a good fit.
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