Leave things better than we found them.
Core Values
Compassion
We have a genuine desire to help others succeed and to create with humanity and humility.
Ambition
We have a relentless drive to better today than we were yesterday and do work we’re proud of.
Purpose
We want our work to matter. Not just for our clients, but for the world.
Causes we believe in.
Floresta started with a simple goal: make work for good. This means not only working with clients we align with, but supporting causes fighting climate change and protecting our environment.
Besides offsetting our carbon footprint and water usage, our commitment for 2025 is to give at least 1% of our total revenue, with a minimum of $1,000, at the end of the year. We'll revisit this target annually, and hope to give more as we grow.
Operational Offsets
Gold Standard
Operating any business leads to a carbon footprint. We add everything from the energy consumption of our devices, to lighting & heating in a work environment, to even our use of AI and cloud services. Even a small business like ours produces just over a ton of CO2 per year according to our estimate. There are many online calculators to estimate your impact.
We've chosen Gold Standard as the conduit to offset our impact, and our credits are helping support the Ceará Renewable Energy Bundled Project.
Water.org
Artificial intelligence is in just about every software product we use, for better or worse. While AI has tremendous value in accelerating our work, it has an undeniable negative impact on the environment. We're already offsetting AI energy use, but AI also uses way more fresh water than most realize. Especially image generation.
Unlike carbon credits, there are no "water credits", so it's difficult to gauge how to accurately offset this. The best idea we have is to support a leading organization that makes water more accessible globally.
Revenue-based Giving
Our goal of giving away 1% of our revenue is shared equally among the nonprofits below. We've chosen three that align with our mission. They're focused on protecting nature, changing policies, and helping vulnerable communities.
Rainforest Trust
The word "Floresta" means forest in Portuguese, so you can bet nature preservation means a lot to us.
Rainforest Trust works with local partners to permanently protect critical forests and ecosystems — some of the most important carbon sinks on Earth. Their work preserves biodiversity, protects Indigenous land rights, and fights climate change at the root.
National Resources Defense Council
Real change requires holding power accountable.
NRDC works to change environmental policy, enforce climate laws, and fight polluters in court. They’ve helped pass some of the most important environmental protections in the U.S.
International Rescue Committee
As much as we can prepare for the future, climate change is already here.
The IRC provides emergency aid, food, water, and long-term support to communities displaced or impacted by climate disasters, conflict, and poverty. We chose them for their global reach, solid track record, and unwavering focus on the human cost of crisis, whether it's climate-related or not.
This is why we care about who we work with and how we work. Every project we take on helps fund this mission, supports these causes, and moves us one step closer to doing business in a way that actually feels good.
Whether you're launching something new, scaling up, or need a fresh coat of paint, we’d love to help bring your vision to life and do some more good along the way.
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