Digital Marketing Creative for MDSolarSciences
MDSolarSciences is a pioneer in science-backed skincare. Their dermatologist-developed SPF products repair, revitalize, and protect skin at every age.
Project Overview
Summary
MDSolarSciences needed fresh email flows that felt human, a new suite of ads that elevated their innovative reputation, and quick-turnaround creative for upcoming sales. Despite a pivot in priorities, we helped them launch new creative that stayed on-brand and on-time.
Services
Challenges
How should a skincare brand feel innovative without looking clinical?
How do we empower a client’s internal team to work faster?
How can we move fast without sacrificing quality or strategy?
Additional Credits
Strategy
MDSolarSciences came to us with a tight timeline, so they needed a nimble design partner, not the usual red tape of a traditional agency.
While they were initially open to a more expressive direction, they ultimately opted to stay conservative with changes to their brand.
That pivot didn’t slow us down. We delivered polished, feedback-friendly iterations quickly, often same-day. Once the visual direction was locked, we handed off a customized Adobe Illustrator email template built for their in-house team to move just as fast.
Method
We began with bold and expressive concepts, but shifted gears when we discovered that their science-first brand tone called for a more refined approach. We then prioritized clarity, restraint, and polish over reinvention. By leaning into what made their existing identity strong, we helped them stay on-brand and hit tight deadlines.
Our mock-ups are one-to-one representations of how assets look live, so their team could make fast and confident decisions without playing guessing games.
Their team’s restraint avoided a common pitfall in hiring outside design help: reinventing the wheel with little time to do it right.
Response
About Floresta
Floresta
Flow • rest • ah
noun
The Portuguese word for forest. Not just a collection of trees, but a living, biodiverse system. To us, it’s a metaphor for creative growth. A place for discovery, beauty, and wild creativity.
Believe it or not, but Floresta is largely a one-person operation.
Hi! I’m Daniel — a Swiss army knife for art direction, design, and illustration. I've had the pleasure to work on a variety of brands spanning more than a dozen industries and ranged from global conglomerates to local businesses.
I personally handle every project, and you get a direct line to the person executing your vision.
Floresta's secret sauce is an extensive network of other talented creatives who step in when additional skills or heavier lifting is needed. We handle the hiring, budget, and project management.
Ready for your turn?
We'd be honored to help your brand thrive.
Schedule a quick 30-minute call to chat about your brand and see if we're a good fit.
Hate meetings? Just email us at hello@florestacreative.com.