Digital Marketing Creative for MDSolarSciences
MDSolarSciences is a pioneer in science-backed skincare. Their dermatologist-developed SPF products repair, revitalize, and protect skin at every age.
01
Project Overview
Summary
MDSolarSciences needed fresh email flows that felt human, a new suite of ads that elevated their innovative reputation, and quick-turnaround creative for upcoming sales. Despite a pivot in priorities, we helped them launch new creative that stayed on-brand and on-time.
Services
Challenges
How should a skincare brand feel innovative without looking clinical?
How do we empower a client’s internal team to work faster?
How can we move fast without sacrificing quality or strategy?
Additional Credits
02
Strategy
MDSolarSciences came to us with a tight timeline, so they needed a nimble design partner, not the usual red tape of a traditional agency.
While they were initially open to a more expressive direction, they ultimately opted to stay conservative with changes to their brand.
That pivot didn’t slow us down. We delivered polished, feedback-friendly iterations quickly, often same-day. Once the visual direction was locked, we handed off a customized Adobe Illustrator email template built for their in-house team to move just as fast.
03
Method
We began with bold and expressive concepts, but shifted gears when we discovered that their science-first brand tone called for a more refined approach. We then prioritized clarity, restraint, and polish over reinvention. By leaning into what made their existing identity strong, we helped them stay on-brand and hit tight deadlines.
Our mock-ups are one-to-one representations of how assets look live, so their team could make fast and confident decisions without playing guessing games.
Their team’s restraint avoided a common pitfall in hiring outside design help: reinventing the wheel with little time to do it right.
Response
About Floresta
Floresta
flow • rest • ah
noun
The Portuguese word for forest. Not just a collection of trees, but a living, biodiverse system. To us, a metaphor for creative growth. A place for discovery, beauty, and wild creativity.
Hi! I’m Daniel — a Swiss army knife for art direction, design, and illustration. Believe it or not, but Floresta is largely a one-person operation.
I've had the pleasure to work on a variety of brands spanning more than a dozen industries and ranged from global conglomerates to local businesses.
I personally handle every project, and you get a direct line to the person executing your vision.
Frequently Asked Questions
What's your rate? Do you have a project minimum?
Floresta bills per scope. Minimum engagements start at just under $2,500. Website projects start at $5,000, but most hover between $7,000 to $10,000.
Who will be working on my project?
Floresta is a one-person studio and Daniel is the head designer on every project. We don't outsource our design work.
You get a direct line to the person executing your vision, with no "account managers", "success managers", or other words for middle-men.
For work outside of Floresta's expertise, we refer you to other talented professionals.
What's the usual turnaround?
It depends on the nature of the project and the volume of work we're experiencing. However, estimated deliverable dates are clear and communicated before any project starts.
Most clients are onboarded the same week and start receiving deliverables the following week. Most website projects are completed within 4 to 6 weeks.
What's your process?
- Discovery: You tell us about your project on a call, and we talk how we might tackle it. If we're both feeling it, we send you a proposal the following day or two.
- Onboarding: Once details are locked in, you share assets with us while we do a deep dive on you, your industry, and your competition. This culminates in a kick-off call.
- The fun part: We design, you review, and we call it done once we're both happy.
- Delivery: If it's a website, we press publish. If it's on Amazon, we upload. If it's anything else, it's usually shared over the cloud. We high-five.
Ready for your turn?
We'd be honored to help your brand thrive.
Book a 30-minute intro call to chat about your brand and see if we're a good fit.
Hate calls? Email us instead.