How it Works
Identify opportunities to stand out and win through positioning and competitive strategy for your brand.
This is a requirement for every new client that does not supply a brand guide.
Define and document the brand's visual language from the ground up: colors, typography, UI elements, and other relevant visuals. We then audit for accessibility and translate everything into structured themes ready for development.
Audit an existing brand style guide for web accessibility, resolve any contrast or legibility issues, and translate approved colors and typography into structured themes ready for development.
A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.
Unique email variants are usually campaign announcements, product launches, or the first email in a flow. Check the FAQ section to learn more about Child, Sibling, and Unique variants.
A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.
Sibling email variants are usually follow-ups in campaigns, product launches, or flow emails. Check the FAQ section to learn more about Child, Sibling, and Unique variants.
A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.
Child email variants are most commonly used for email newsletters that have already been designed. Check the FAQ section to learn more about Child, Sibling, and Unique variants.
Want us to take it all the way? We'll build the email design for you in your preferred platform.
A social multi-image carousel post for just about any social media website. This includes resizes if posting this same design across multiple channels.
Unique social posts are usually highly designed for product launches and major announcements. Learn more about variants in the FAQ.
A social multi-image carousel post for just about any social media website. This includes resizes if posting this same design across multiple channels.
Child social post variants are usually lighter lifts and follow a pre-established format. They are mainly used for newsletters and follow-ups on the same campaign. Learn more about variants in the FAQ.
A social single-image post for just about any social media website. This includes resizes if posting this same design across multiple channels.
This is a Unique variant. Unique social posts are usually highly designed for product launches and major announcements. Learn more about variants in the FAQ.
A social single-image post for just about any social media website. This includes resizes if posting this same design across multiple channels.
Child variants of social posts are usually lighter lifts and follow a pre-established format. They are mainly used for newsletters and follow-ups on the same campaign. Learn more about variants in the FAQ.
Ad design for social or display ads. This includes size variants if needed, such as Google Ads sizes, or Story, Feed, and Reel variants of an Instagram ad.
Every first ad for a campaign is a Unique design.
Ad design for social or display ads. This includes size variants if needed, such as Google Ads sizes, or Story, Feed, and Reel variants of an Instagram ad.
A child static ad is a minor change of an existing ad design. For example, a different background image for A/B tests, or copywriting variations to denote the progression of a campaign (e.g. "Sale ends Thursday" to "Last chance!").
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design.
This is the unique variant of a Basic A+ design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design.
This is the sibling variant of a Basic A+ design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design.
This is the child variant of a Basic A+ design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences.
This is the unique variant of an A+ Premium design. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences.
This is the sibling variant of an A+ Premium design. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences.
This is the child variant of an A+ Premium design. Child variants also includes updates to existing A+ Content. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.
This project includes a wireframe, design, and upload.
A+ Content is a part of your products' detail pages. Brand Stories complement other A+ Content by showcasing more than just your product. They enable you to tell consumers the story behind the brand. They are parefect for highlighting product lines, link to other products, and to your Amazon store.
Product listing images, also known as infographics, are part of your product's detail page. They communicate their value at a glance and are usually highly designed.
This project includes a wireframe, design, and upload of up to 6 images per SKU.
This is the unique variant of an Listing Image set. Every first set of listing images is considered unique. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.
Product listing images, also known as infographics, are part of your product's detail page. They communicate their value at a glance and are usually highly designed.
This project includes a wireframe, design, and upload of up to 6 images per SKU.
This is the sibling variant of an Listing Image set. Every first set of listing images is considered unique. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.
Product listing images, also known as infographics, are part of your product's detail page. They communicate their value at a glance and are usually highly designed.
This project includes a wireframe, design, and upload of up to 6 images per SKU.
This is the child variant of an Listing Image set. An update to an existing Listing Image set is also considered a child variant. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.
Keep your product listings up to date and have someone to troubleshoot issues with you.
This maintenance project is for large stores with more than 10 pages other than the Home Page.
Keep your product listings up to date and have someone to troubleshoot issues with you.
This maintenance project is for medium stores with up to 10 pages other than the Home Page.
Keep your product listings up to date and have someone to troubleshoot issues for you.
This maintenance project is for small stores with up to 5 pages other than the Home Page.
This project includes a wireframe, design, and development.
A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!
This project includes a wireframe, design, and development.
A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!
This project includes a wireframe, design, and development.
A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!
A set of 10 custom icons designed in a consistent style. Delivered in SVG and PNG formats.
A set of 5 custom icons designed in a consistent style. Delivered in SVG and PNG formats.
A full-scale illustration designed to own a layout entirely. Common uses include hero backgrounds, campaign centerpieces, and cover art.
A substantial illustration designed to anchor a section or spread. Common uses include feature sections, editorial headers, and marketing banners.
A small illustration designed to occupy a supporting role in a layout or fill postcard-sized content.
A small-scale illustration designed to accent surrounding content or fill stamp-sized content. Common uses include inline blog imagery, UI empty states, and list items.
Onboarding is a one-time task for every new client. It includes setting up your Client Portal, creating a shared cloud folder to facilitate file-sharing, and adding your scope to our project management.
Sometimes things need a bit more time in the oven. Every task you commission comes with two complementary revisions, but if we need more, this option is right here.
This is a catch-all item for small miscellaneous requests.
A fully original new packaging design. From research, to concept, to final. You get a production-ready packaging design ready to print.
Every first packaging design for a brand is a unique design.
A packaging design for your product. You get a production-ready packaging design ready to print.
A Sibling variant is a variation of an existing packaging design. Same design system, different flavor, color, style, you name it.
A packaging design for your product. You get a production-ready packaging design ready to print.
A Child variant is a minor adaptation of an existing design. Think copy change, language localization, or a small asset update that doesn't require the creation or procurement of new content.
A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, and more. Just select the number of pages needed.
A complex layout is usually associated with important pages like covers, information-dense material, or other highly designed pages.
This does not include heavy illustration, complex data visualization, or copywriting! The deliverable is a PDF and not an Adobe InDesign file.
A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, business cards, and more. Just select the number of pages needed.
A standard layout is usually a simpler pages with mostly text and simple imagery. For more complex or dense pages, opt for a complex layout.
This does not include heavy illustration, complex data visualization, or copywriting. The deliverable is a PDF and not an Adobe InDesign file.
A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, business cards, and more.
A child layout is a variant of a pre-existing design with different copywriting.
Migrate to a new platform, whether that's a website builder, CMS, or email platform. Includes data migration, 301 redirects, and link testing.
If we're building a new website and your currrent one is hosted in a separate platform like Wordpress, Squarespace, or Wix, this is a required technical step to ensure your data is migrated safely.
Each instance of this item covers 50 pages.
This is a required technical step for every new Webflow project. This includes the utility CSS classes, components, and variables necessary for the development to take place.
If you are knowledgable about Webflow frameworks like Client-First or Mast, Floresta uses Lumos as a base for its framework.
If we are inheriting an existing Webflow project, this is a required technical step. This includes the code clean-up, new utility CSS classes, components, and variables necessary for development to take place.
If you are knowledgable about Webflow frameworks like Client-First or Mast, Floresta uses Lumos as a base for its framework.
Enable live search and dynamic filtering functionality for any collection. Commonly used for blog posts, products, and team members. Filters are defined by your CMS fields and can include categories, tags, price ranges, and more.
Need help setting up and configuring your analytics and tracking scripts? Every new project already includes analytics integration by default — this item is meant for those needing help setting them up from the beginning.
Popular choices include Google Analytics 4 (GA4), Google Tag Manager (GTM), and Search Console. We guide you through setting up your tools, confirm Google Search Console verification, and test to ensure data is flowing correctly. Pair this with a cookie consent project for privacy compliance.
This is an update to a CMS Collection, like adding or updating fields.
We implement Consent Pro, a cookie management platform (CMP) that enables users to opt out of cookies and trackers if needed. This may only be necessary if your business requires compliance with privacy laws such as CCPA/CPRA.
We implement Consent Pro, a cookie management platform (CMP) for GDPR compliance. This may only be necessary if you regularly do business with European companies, operate in the European Economic Area (EEA), or sell to European residents.
Full GDPR compliance requires more than implementation of a CMP.
Development and deployment of a section or customizable component directly into your Webflow project.
This product is useful for when you don't need a whole page, just a modular component or expansion to an existing page. For example, a new navbar, a new simple hero section, etc.
This only covers development. Pair it with Design if the visual of this component or section matters.
If you rely on 3rd party tools, you probably want them integrated into your website.
For example, embedding lead forms from your CRM, triggering automations in Zapier or Make, embedding your social media feed, etc.
The 3rd party tools you use may be paid. As much as we'd love to, Floresta does not pay for these tools for you!
A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.
Large maintenance is meant for websites with more than 8 static pages and more than 3 CMS pages. Home, Legal pages, and Design System pages do not count towards this total!
You can also purchase maintenance as a standalone subscription with a maintenance plan.
A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.
Medium maintenance is meant for websites with up to 8 static pages and 3 CMS pages. Home, Legal pages, and Design System pages do not count towards this total!
You can also purchase maintenance as a standalone subscription with a maintenance plan.
A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.
Small maintenance is meant for websites with up to 4 static pages and 1 CMS page. Home, Legal pages, and Design System pages do not count towards this total!
You can also purchase maintenance as a standalone subscription with a maintenance plan.
A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.
Starter maintenance is meant for websites with up to 2 static pages and no CMS pages. Home, Legal pages, and Design System pages do not count towards this total!
You can also purchase maintenance as a standalone subscription with a maintenance plan.
A design for a section or component in your website or app.
This product is useful for when you don't need a whole page, just a component or section to an existing page (e.g. a new navbar, a new simple hero section, etc).
Pair this task with Development to have this component or section deployed!
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Rest assured this is not an exhaustive list. If there's a design project you think we can execute, let us know!
Your scope
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Updates
Frequently Asked Questions
Projects
How do I request projects?
Request it directly using your preferred method of communication. That could be email, Slack, carrier pigeon*, you name it.
We then choose the best matching items to your request, and if it looks good to you, it's approved and enters the queue!
* Not recommended for rush requests.
What's the difference between Unique, Sibling, and Child variants?
The first item is always considered Unique. A second item is also unique if it's in a separate category. For example:
- One product is a toaster and the other is a blender. Both need Amazon infographics. They are different items in separate product categories, so they are both unique.
Siblings are usually separate items within a category. For example:
- There are 2 products. Both are toasters, but one is a high-end model and the other is a budget one. They have different features. One is unique, and the other is its sibling.
Children are the same item with minor (usually cosmetic) differences. For example:
- There are 3 products. They are all the same high-end toaster with the same features. Each is a different color. The first item is unique, the other two are children.
Using Credits
Do credits roll over?
Yes, you just can't hoard them!
Partnerships: Credits roll over with a 140% credit cap on your account. For example, if you're subscribed to 30 credits per month, the most you can hold is 42 credits. Credits don't expire for as long as you're a partner!
Packs: Up to 10 Credits roll over from month to month. Credits expire after 4 months of inactivity.
Where can I keep track of credits and requests?
Every client has a Client Portal with a task history, useful links, and your credit balance.
How many credits can I use per month?
Use up to 60 credits per month, whether you're a Partner or not. Very large-scale projects are broken up over multiple months if needed!
Have any questions?
Book a call today.
Schedule a quick 30-minute call to chat about your needs and plan your project with us.
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