Project Planner

Plan & estimate credits for your projects

How it Works

01

Choose a credit pack

Just like an arcade, purchase a pack of credits to spend on projects. Explore packs.

02

Plan your scope

Explore design tasks below and place a request. Credits scale with your scope.

03

Use credits on projects

Your request is accepted and work begins. Use up to 60 credits per month. That's it!

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Branding
logo-design
BRND
Logo Design
22
cr
+
Branding
style-guide
BRND
Style Guide
10
cr
+

A style guide is a requirement for every new client that does not supply a brand guide.

This is a visual guide that includes your brand's major visual building blocks like colors, fonts, UI elements, and other relevant visuals. A style guide ensures we correctly execute your vision.

Digital Marketing
email-design-1
DGMK
Email Design
Unique
Klaviyo MailChimp Hubspot MailerLite
7
cr
+

A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.

Unique email variants are usually campaign announcements, product launches, or the first email in a flow. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

Digital Marketing
email-design-2
DGMK
Email Design
Sibling
Klaviyo MailChimp Hubspot MailerLite
4
cr
+

A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.

Sibling email variants are usually follow-ups in campaigns, product launches, or flow emails. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

Digital Marketing
email-design-3
DGMK
Email Design
Child
Klaviyo MailChimp Hubspot MailerLite
2
cr
+

A full email design ready to be exported and built using your email platform. This includes desktop and mobile optimizations, so your email looks great everywhere.

Child email variants are most commonly used for email newsletters that have already been designed. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

Digital Marketing
email-build
DGMK
Email Build
Klaviyo MailChimp Hubspot MailerLite
2
cr
+

Want us to take it all the way? We'll build the email design for you in your preferred platform.

Digital Marketing
social-carousel-1
DGMK
Social Post Carousel
Unique
Instagram Facebook Linkedin Twitter
10
cr
+

A social multi-image carousel post for just about any social media website. This includes resizes if posting this same design across multiple channels.

Unique social posts are usually highly designed for product launches and major announcements. Learn more about variants in the FAQ.

Digital Marketing
social-carousel-3
DGMK
Social Post Carousel
Child
Instagram Facebook Linkedin Twitter
3
cr
+

A social multi-image carousel post for just about any social media website. This includes resizes if posting this same design across multiple channels.

Child social post variants are usually lighter lifts and follow a pre-established format. They are mainly used for newsletters and follow-ups on the same campaign. Learn more about variants in the FAQ.

Digital Marketing
social-post-1
DGMK
Social Post
Unique
Instagram Facebook Linkedin Twitter
7
cr
+

A social single-image post for just about any social media website. This includes resizes if posting this same design across multiple channels.

This is a Unique variant. Unique social posts are usually highly designed for product launches and major announcements. Learn more about variants in the FAQ.

Digital Marketing
social-post-design-2
DGMK
Social Post
Child
Instagram Facebook Linkedin Twitter
2
cr
+

A social single-image post for just about any social media website. This includes resizes if posting this same design across multiple channels.

Child variants of social posts are usually lighter lifts and follow a pre-established format. They are mainly used for newsletters and follow-ups on the same campaign. Learn more about variants in the FAQ.

Digital Marketing
static-ad-1
DGMK
Static Ad Design
Unique
Advertising Instagram Ads Facebook Ads Meta Ads Google Ads Linkedin Ads Display Ads
8
cr
+

Ad design for social or display ads. This includes size variants if needed, such as Google Ads sizes, or Story, Feed, and Reel variants of an Instagram ad.

Every first ad for a campaign is a Unique design.

Digital Marketing
static-ad-2
DGMK
Static Ad Design
Child
Advertising Instagram Ads Facebook Ads Meta Ads Google Ads Linkedin Ads Display Ads
2
cr
+

Ad design for social or display ads. This includes size variants if needed, such as Google Ads sizes, or Story, Feed, and Reel variants of an Instagram ad.

A child static ad is a minor change of an existing ad design. For example, a different background image for A/B tests, or copywriting variations to denote the progression of a campaign (e.g. "Sale ends Thursday" to "Last chance!").

E-Commerce
a-plus-basic-1
ECOM
Amazon A+ Basic
Unique
Enhanced Product Description EBC A Plus
7
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design.

This is the unique variant of a Basic A+ design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

E-Commerce
a-plus-basic-2
ECOM
Amazon A+ Basic
Sibling
Enhanced Product Description EBC A Plus
5
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design.

This is the sibling variant of a Basic A+ design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

E-Commerce
a-plus-basic-3
ECOM
Amazon A+ Basic
Child
Enhanced Product Description EBC A Plus
3
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. It showcases them with images, customized text placements, comparison charts, and more. Basic A+ is an Amazon term, and Basic does not necessarily imply a simpler design.

This is the child variant of a Basic A+ design. Check the FAQ section to learn more about Child, Sibling, and Unique variants.

E-Commerce
a-plus-premium-1
ECOM
Amazon A+ Premium
Unique
Enhanced Product Description EBC A Plus
12
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences.

This is the unique variant of an A+ Premium design. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.

E-Commerce
a-plus-premium-2
ECOM
Amazon A+ Premium
Sibling
Enhanced Product Description EBC A Plus
6
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences.

This is the sibling variant of an A+ Premium design. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.

E-Commerce
a-plus-premium-3
ECOM
Amazon A+ Premium
Child
Enhanced Product Description EBC A Plus
4
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. It showcases them with videos, images, customized text placements, shoppable comparison charts, and more. A+ Premium is an upgraded version of A+ with more modules (7), includes video capability, and supports larger images and interactive experiences.

This is the child variant of an A+ Premium design. Child variants also includes updates to existing A+ Content. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants.

E-Commerce
amz-brand-story
ECOM
Amazon Brand Story
A Plus
6
cr
+

This project includes a wireframe, design, and upload.

A+ Content is a part of your products' detail pages. Brand Stories complement other A+ Content by showcasing more than just your product. They enable you to tell consumers the story behind the brand. They are parefect for highlighting product lines, link to other products, and to your Amazon store.

E-Commerce
infographics-1
ECOM
Product Listing Images
Unique
Infographics Shopify Walmart Amazon
10
cr
+

Product listing images, also known as infographics, are part of your product's detail page. They communicate their value at a glance and are usually highly designed.

This project includes a wireframe, design, and upload of up to 6 images per SKU.

This is the unique variant of an Listing Image set. Every first set of listing images is considered unique. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.

E-Commerce
infographics-2
ECOM
Product Listing Images
Sibling
Infographics Shopify Walmart Amazon
5
cr
+

Product listing images, also known as infographics, are part of your product's detail page. They communicate their value at a glance and are usually highly designed.

This project includes a wireframe, design, and upload of up to 6 images per SKU.

This is the sibling variant of an Listing Image set. Every first set of listing images is considered unique. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.

E-Commerce
infographics-3
ECOM
Product Listing Images
Child
Infographics Shopify Walmart Amazon
2
cr
+

Product listing images, also known as infographics, are part of your product's detail page. They communicate their value at a glance and are usually highly designed.

This project includes a wireframe, design, and upload of up to 6 images per SKU.

This is the child variant of an Listing Image set. An update to an existing Listing Image set is also considered a child variant. Scroll to the FAQ section to learn more about Child, Sibling, and Unique variants. This does not include a main image.

E-Commerce
main-image-1
ECOM
Product Main Image
Unique
Listing Image
4
cr
+
E-Commerce
main-image-2
ECOM
Product Main Image
Sibling
Listing Image
2
cr
+
E-Commerce
main-image-3
ECOM
Product Main Image
Child
Listing Image
1
cr
+
E-Commerce
store-maintenance-1
ECOM
Amazon Store Maintenance
Large
Brand Store Storefront
6
cr
+

Keep your product listings up to date and have someone to troubleshoot issues with you.

This maintenance project is for large stores with more than 10 pages other than the Home Page.

E-Commerce
store-maintenance-2
ECOM
Amazon Store Maintenance
Medium
Brand Store Storefront
3
cr
+

Keep your product listings up to date and have someone to troubleshoot issues with you.

This maintenance project is for medium stores with up to 10 pages other than the Home Page.

E-Commerce
store-maintenance-3
ECOM
Amazon Store Maintenance
Small
Brand Store Storefront
1
cr
+

Keep your product listings up to date and have someone to troubleshoot issues for you.

This maintenance project is for small stores with up to 5 pages other than the Home Page.

E-Commerce
store-page-1
ECOM
Amazon Store Home Page
Brand Store Storefront
18
cr
+

This project includes a wireframe, design, and development.

A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!

E-Commerce
store-page-2
ECOM
Amazon Store Landing Page
Brand Store Storefront
12
cr
+

This project includes a wireframe, design, and development.

A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!

E-Commerce
store-page-3
ECOM
Amazon Store Standard Page
Brand Store Storefront
4
cr
+

This project includes a wireframe, design, and development.

A layout with placeholder copy and images is created for structure to be approved. We then fill in all the design, copy, and images to result in a one-to-one mockup of what this page will look like live. Once approved, we build it directly inside your Amazon Store and publish!

More
new-client-onboarding
MORE
New Client Onboarding
2
cr
+

Onboarding is a one-time task for every new client. It includes setting up your Client Portal, creating a shared cloud folder to facilitate file-sharing, and adding your scope to our project management.

More
strategy
MORE
Competitive Strategy
Creative Analysis Competition Research
4
cr
+
More
extra-revision
MORE
Extra Revision
Extra
2
cr
+

Sometimes things need a bit more time in the oven. Every task you commission comes with two complementary revisions, but if we need more, this option is right here.

More
small-misc-request
MORE
"Can you just...?"
Miscellaneous Small Tiny
1
cr
+

This is a catch-all item for small miscellaneous requests.

Print Design
packaging-1
PRNT
Packaging Design
Unique
10
cr
+

A fully original new packaging design. From research, to concept, to final. You get a production-ready packaging design ready to print.

Every first packaging design for a brand is a unique design.

Print Design
packaging-design--2
PRNT
Packaging Design
Sibling
5
cr
+

A packaging design for your product. You get a production-ready packaging design ready to print.

A Sibling variant is a variation of an existing packaging design. Same design system, different flavor, color, style, you name it.

Print Design
packaging-design-3
PRNT
Packaging Design
Child
2
cr
+

A packaging design for your product. You get a production-ready packaging design ready to print.

A Child variant is a minor adaptation of an existing design. Think copy change, language localization, or a small asset update that doesn't require the creation or procurement of new content.

Print Design
page-layout-1
PRNT
Page Layout Design
Complex
Brochure White Paper Flyer Lookbook Signage
5
cr
+

A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, and more. Just select the number of pages needed.

A complex layout is usually associated with important pages like covers, information-dense material, or other highly designed pages.

This does not include heavy illustration, complex data visualization, or copywriting! The deliverable is a PDF and not an Adobe InDesign file.

Print Design
page-layout-2
PRNT
Page Layout Design
Standard
Brochure White Paper Flyer Lookbook Signage
3
cr
+

A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, business cards, and more. Just select the number of pages needed.

A standard layout is usually a simpler pages with mostly text and simple imagery. For more complex or dense pages, opt for a complex layout.

This does not include heavy illustration, complex data visualization, or copywriting. The deliverable is a PDF and not an Adobe InDesign file.

Print Design
page-layout-3
PRNT
Page Layout Design
Child
Brochure White Paper Flyer Lookbook Business Card Signage
1
cr
+

A page layout is a catch-all term for a variety of print media. For example, white papers, sell sheets, event signage, editorial spreads, business cards, and more.

A child layout is a variant of a pre-existing design with different copywriting.

Webflow
platform-migration
WEBD
Platform Migration
Wix, Wordpress, Squarespace, Elementor, Framer
3
cr
+

If your website is on a separate platform such as Wordpress, Wix, or Squarespace, this is a required technical step to ensure your data is migrated safely.

Webflow
webflow-setup-new
WEBD
New Webflow Project Setup
Lumos
4
cr
+

This is a required technical step for every new Webflow project. This includes the utility CSS classes, components, and variables necessary for the development to take place.

If you are knowledgable about Webflow frameworks like Client-First or Mast, Floresta uses Lumos as a base for its framework.

Webflow
webflow-setup-existing
WEBD
Existing Webflow Project Setup
Lumos Components Variables
8
cr
+

If we are inheriting an existing Webflow project, this is a required technical step. This includes the code clean-up, new utility CSS classes, components, and variables necessary for development to take place.

If you are knowledgable about Webflow frameworks like Client-First or Mast, Floresta uses Lumos as a base for its framework.

Webflow
cms-update
WEBD
CMS Update
2
cr
+

This is an update to a CMS Collection, like adding or updating fields.

Webflow
cookie-consent-1
WEBD
Cookie Consent
Standard
2
cr
+

We implement Consent Pro, a cookie management platform (CMP) that enables users to opt out of cookies and trackers if needed. This may only be necessary if your business requires compliance with privacy laws such as CCPA/CPRA.

Webflow
cookie-consent-2
WEBD
Cookie Consent
GDPR
4
cr
+

We implement Consent Pro, a cookie management platform (CMP) for GDPR compliance. This may only be necessary if you regularly do business with European companies, operate in the European Economic Area (EEA), or sell to European residents.

Full GDPR compliance requires more than implementation of a CMP.

Webflow
development-1
WEBD
Home Page Development
Website
12
cr
+
Webflow
development-2
WEBD
Landing Page Development
Website
10
cr
+
Webflow
development-3
WEBD
Standard Page Development
Website
3
cr
+
Webflow
development-4
WEBD
Section or Component Development
3
cr
+

We develop and deploy a section or customizable component directly into your Webflow project.

This product is useful for when you don't need a whole page, just a modular component or expansion to an existing page. For example, a new navbar, a new hero section, etc.

This only covers development. Pair it with Design if the visual of this component or section matters.

Webflow
integration
WEBD
3rd Party Integration
App
6
cr
+

If you rely on 3rd party tools, you probably want them integrated into your website.

For example, embedding lead forms from your CRM, triggering automations in Zapier or Make, embedding your social media feed, etc.

The 3rd party tools you use may be paid. As much as we'd love to, Floresta does not pay for these tools for you!

Webflow
web-maintenance-1
WEBD
Web Maintenance
Large
10
cr
+

A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.

Large maintenance is meant for websites with more than 8 static pages and more than 3 CMS pages. Home, Legal pages, and Design System pages do not count towards this total!

You can also purchase maintenance as a standalone subscription with a maintenance plan.

Webflow
web-maintenance-2
WEBD
Web Maintenance
Medium
6
cr
+

A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.

Medium maintenance is meant for websites with up to 8 static pages and 3 CMS pages. Home, Legal pages, and Design System pages do not count towards this total!

You can also purchase maintenance as a standalone subscription with a maintenance plan.

Webflow
web-maintenance-3
WEBD
Web Maintenance
Small
3
cr
+

A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.

Small maintenance is meant for websites with up to 4 static pages and 1 CMS page. Home, Legal pages, and Design System pages do not count towards this total!

You can also purchase maintenance as a standalone subscription with a maintenance plan.

Webflow
web-maintenance-4
WEBD
Web Maintenance
Starter
2
cr
+

A sprint to hunt for bugs and test for performance, accessibility, and compliance. We update a report that you can check anytime in your Client Portal.

Starter maintenance is meant for websites with up to 2 static pages and no CMS pages. Home, Legal pages, and Design System pages do not count towards this total!

You can also purchase maintenance as a standalone subscription with a maintenance plan.

Web & UI Design
page-design-home
WUID
Home Page Design
Figma Website
16
cr
+
Web & UI Design
page-design-landing
WUID
Landing Page Design
Figma Website
8
cr
+
Web & UI Design
page-design-standard
WUID
Standard Page Design
Website Figma
3
cr
+
Web & UI Design
page-design-4
WUID
Section / Component Design
Website Figma
3
cr
+

We design a section or component directly into your Webflow project.

This product is useful for when you don't need a whole page, just a component or section to an existing page (e.g. a new navbar, a new hero section, etc).

Pair this task with Development to have this component or section deployed!

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Updates

Apr 2, 2026

Available on Mobile

The scoping experience is now available on mobile. Check it out!

Apr 1, 2026

Planner out of Beta!

Like a true e-commerce catalog, add items and watch them get added to your scope!

Mar 31, 2026

New Item

Added Creative Strategy as a new available item.

Mar 31, 2026

Item Update

New Client Onboarding now does not include strategy and its credit cost was reduced from 6 cr to 2 cr.

Mar 30, 2026

Item Update

Home Page Development reduced from 16 cr to 12 cr.

Feb 27, 2026

New Items

Added Social Posts and Social Post Carousels and relevant variants.

Feb 17, 2026

Welcome to the Planner!

Use this resource to search projects and plan credit costs!

Frequently Asked Questions

Projects

How do I request projects?

Request it directly using your preferred method of communication. That could be email, Slack, carrier pigeon*, you name it.

We then choose the best matching items to your request, and if it looks good to you, it's approved and enters the queue!

* Not recommended for rush requests.

What's the difference between Unique, Sibling, and Child variants?

The first item is always considered Unique. A second item is also unique if it's in a separate category. For example:

  • One product is a toaster and the other is a blender. Both need Amazon infographics. They are different items in separate product categories, so they are both unique.

Siblings are usually separate items within a category. For example:

  • There are 2 products. Both are toasters, but one is a high-end model and the other is a budget one. They have different features. One is unique, and the other is its sibling.

Children are the same item with minor (usually cosmetic) differences. For example:

  • There are 3 products. They are all the same high-end toaster with the same features. Each is a different color. The first item is unique, the other two are children.

Using Credits

Do credits roll over?

Yes, you just can't hoard them!

Partnerships: Credits roll over with a 140% credit cap on your account. For example, if you're subscribed to 30 credits per month, the most you can hold is 42 credits. Credits don't expire for as long as you're a partner!

Packs: Up to 10 Credits roll over from month to month. Credits expire after 4 months of inactivity.

Where can I keep track of credits and requests?

Every client has a Client Portal with a task history, useful links, and your credit balance.

How many credits can I use per month?

Use up to 60 credits per month, whether you're a Partner or not. Very large-scale projects are broken up over multiple months if needed!

Have any questions?

Available
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Schedule a quick 30-minute call to chat about your needs and plan your project with us.

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