Reimagined Amazon Presence for Created by Nature
Created by Nature designs wildflower seed mixes hand-crafted for each U.S. State, and has been trusted for over 40 years.
Project Overview
Summary
Created by Nature’s unique state mixes put them on the map. Once competitors with larger teams and budgets saw their success, they launched similar products to capitalize. We stepped in to help Created by Nature punch above their weight class and stand out among competitors many times their size.
Services
Challenges
How do you elevate a brand’s look without any custom photography?
How do you optimize an Amazon Store for a large catalog?
What are the most cost-effective ways to stand out on Amazon?
Additional Credits
Strategy
Creative strategy comes before putting any pen to paper. We focused our strategy and research on:
- Easy optimizations we can implement to Created by Nature’s store.
- How they stack up against the competition.
- What products to focus on based on traffic & conversion data.
Then a style guide was designed so Created by Nature could provide feedback on the design vision before any consumer-facing work was produced. A style guide is essential in having a shared creative vision before the work begins, and massively cuts down on revisions down the line.
Method
Created by Nature’s first priority was their Amazon store. We design a one-to-one mockup that includes both desktop and mobile versions before ever needing to build it on Amazon. The team was able to preview and add comments directly to the design to accelerate collaboration.
Thanks to our a fully fleshed-out mockup, once the design is approved, we're able to build and publish the store in a single day.
With the store live, we completely revamped their listing images with new main images and infographics. Our focus was on visual appeal, customer education, and catalog consistency.
Response
Your designs are worlds ahead of where we were...
Absolutely wonderful… kudos to all. Daniel, we had fun working with ya and hope to continue in interesting ways!
You do some really great work. We are blessed to have you on the team.
About Floresta
Floresta
Flow • rest • ah
noun
The Portuguese word for forest. Not just a collection of trees, but a living, biodiverse system. To us, it’s a metaphor for creative growth. A place for discovery, beauty, and wild creativity.
Believe it or not, but Floresta is largely a one-person operation.
Hi! I’m Daniel — a Swiss army knife for art direction, design, and illustration. I've had the pleasure to work on a variety of brands spanning more than a dozen industries and ranged from global conglomerates to local businesses.
I personally handle every project, and you get a direct line to the person executing your vision.
Floresta's secret sauce is an extensive network of other talented creatives who step in when additional skills or heavier lifting is needed. We handle the hiring, budget, and project management.
Ready for your turn?
We'd be honored to help your brand thrive.
Schedule a quick 30-minute call to chat about your brand and see if we're a good fit.
Hate meetings? Just email us at hello@florestacreative.com.