Reimagined Amazon Presence for Created by Nature
Created by Nature designs wildflower seed mixes hand-crafted for each U.S. State, and has been trusted for over 40 years.
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Project Overview
Summary
Created by Nature’s unique state mixes put them on the map. Once competitors with larger teams and budgets saw their success, they launched similar products to capitalize. We stepped in to help Created by Nature punch above their weight class and stand out among competitors many times their size.
Services
Challenges
How do you elevate a brand’s look without any custom photography?
How do you optimize an Amazon Store for a large catalog?
What are the most cost-effective ways to stand out on Amazon?
Additional Credits
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Strategy
Creative strategy comes before putting any pen to paper. We focused our strategy and research on:
- Easy optimizations we can implement to Created by Nature’s store.
- How they stack up against the competition.
- What products to focus on based on traffic & conversion data.
Then a style guide was designed so Created by Nature could provide feedback on the design vision before any consumer-facing work was produced. A style guide is essential in having a shared creative vision before the work begins, and massively cuts down on revisions down the line.
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Method
Created by Nature’s first priority was their Amazon store. We design a one-to-one mockup that includes both desktop and mobile versions before ever needing to build it on Amazon. The team was able to preview and add comments directly to the design to accelerate collaboration.
Thanks to our a fully fleshed-out mockup, once the design is approved, we're able to build and publish the store in a single day.
With the store live, we completely revamped their listing images with new main images and infographics. Our focus was on visual appeal, customer education, and catalog consistency.
Response
Your designs are worlds ahead of where we were...
Absolutely wonderful… kudos to all. Daniel, we had fun working with ya and hope to continue in interesting ways!
You do some really great work. We are blessed to have you on the team.
About Floresta
Floresta
flow • rest • ah
noun
The Portuguese word for forest. Not just a collection of trees, but a living, biodiverse system. To us, a metaphor for creative growth. A place for discovery, beauty, and wild creativity.
Hi! I’m Daniel — a Swiss army knife for art direction, design, and illustration. Believe it or not, but Floresta is largely a one-person operation.
I've had the pleasure to work on a variety of brands spanning more than a dozen industries and ranged from global conglomerates to local businesses.
I personally handle every project, and you get a direct line to the person executing your vision.
Frequently Asked Questions
What's your rate? Do you have a project minimum?
Floresta bills per scope. Minimum engagements start at just under $2,500. Website projects start at $5,000, but most hover between $7,000 to $10,000.
Who will be working on my project?
Floresta is a one-person studio and Daniel is the head designer on every project. We don't outsource our design work.
You get a direct line to the person executing your vision, with no "account managers", "success managers", or other words for middle-men.
For work outside of Floresta's expertise, we refer you to other talented professionals.
What's the usual turnaround?
It depends on the nature of the project and the volume of work we're experiencing. However, estimated deliverable dates are clear and communicated before any project starts.
Most clients are onboarded the same week and start receiving deliverables the following week. Most website projects are completed within 4 to 6 weeks.
What's your process?
- Discovery: You tell us about your project on a call, and we talk how we might tackle it. If we're both feeling it, we send you a proposal the following day or two.
- Onboarding: Once details are locked in, you share assets with us while we do a deep dive on you, your industry, and your competition. This culminates in a kick-off call.
- The fun part: We design, you review, and we call it done once we're both happy.
- Delivery: If it's a website, we press publish. If it's on Amazon, we upload. If it's anything else, it's usually shared over the cloud. We high-five.
Ready for your turn?
We'd be honored to help your brand thrive.
Book a 30-minute intro call to chat about your brand and see if we're a good fit.
Hate calls? Email us instead.