MDSolarSciences came to us with a tight timeline, so they needed a nimble design partner, not the usual red tape of a traditional agency.

While they were initially open to a more expressive direction, they ultimately opted to stay conservative with changes to their brand.

That pivot didn’t slow us down. We delivered polished, feedback-friendly iterations quickly, often same-day. Once the visual direction was locked, we handed off a customized Adobe Illustrator email template built for their in-house team to move just as fast.

The logo had one non-negotiable: reduce well. A versatile mark that worked as a full wordmark but could be stripped down to a single icon.

The icon with a hidden Phillips screwhead was immediately resonant with Dwight & Co. From there it was all about refinement.

The icon became a design language of its own, used as a repeating pattern across brand materials and the style guide itself.

We began with bold and expressive concepts, but shifted gears when we discovered that their science-first brand tone called for a more refined approach. We then prioritized clarity, restraint, and polish over reinvention. By leaning into what made their existing identity strong, we helped them stay on-brand and hit tight deadlines.

Our mock-ups are one-to-one representations of how assets look live, so their team could make fast and confident decisions without playing guessing games.

Their team’s restraint avoided a common pitfall in hiring outside design help: reinventing the wheel with little time to do it right.

When Dwight & Co launched a podcast, it needed more than a page on their website. It needed its own identity.

ROS Goss required a full sub-brand. A logo and cover art that had to stand out in podcast apps while still reading as a clear extension of Dwight & Co.

This included custom illustration that would end up a crucial part of the Dwight & Co brand moving forward.

The website grew to match. A dedicated podcast landing page and individual episode pages with custom filtering and search — searchable by guest, company, topic, and episode name.

However, the most important change was rethinking how the site converted visitors. Their lead form had zero submissions.

Instead of patching it, we asked a better question: where do leads actually come from? The answer was in-person events.

So instead of a generic contact form, the new CTA highlights the events Dwight & Co will attend, automatically populated from a CMS they manage themselves. We responded to shortcomings by adapting to what works.

Their website represents their brand, informs leads, and hosts content that brings new ones through the door.