Brand and Website Launch for Dwight & Company
Dwight & Company is a marketing & strategy agency specialized in manufacturing, robotics, and innovation businesses.
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Project Overview
Summary
Dwight & Co started in stealth-mode for months, garnering a strong reputation. But when it came time formally launch, they realized their look did not reflect the quality of their work. They needed a logo, brand, and website that felt authentic to them, spoke to their potential leads, but didn’t fall into the same visual tropes as everybody else.
Services
Challenges
What assets does a startup need to launch a presentable business?
What’s the most cost-effective approach to a lead-generating website?
How much should you stand out without alienating your audience?
Additional Credits
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Strategy
Even though Dwight & Company was already in business, their needs were similar to a start-up. This meant a new logo, brand, and website to grow their audience and attract new leads.
We took several approaches to their logo, but one stood out from the beginning. After a few small tweaks, it felt right and aligned with their vision.
The second step was a style guide. This guide includes all the basic building blocks and rules to ensure your brand stays consistent everywhere. They don’t only help us before starting bigger projects, but also helps your business explain to other vendors how to treat your brand. We believe it to be an essential step for any business looking to grow their brand.
We went through several combinations of fonts and colors before we landed on one that felt different from everyone else, but still resonant with the industry.
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Method
The focus was to get Dwight & Company off the ground with a simple one-page website that could serve as a foundation for growth. Their website should scale as their business scales.
We opt for Webflow as the web platform of choice due to their extensive expert community, constant updates, and scalability. This means that if Dwight & Company ever decides to switch to a different agency to manage their website, they can — and without starting over, like these projects often call for.
Thanks to Figma’s and Webflow’s intuitive commenting systems, collaborating and iterating was a breeze, and we were able to present a one-to-one mock-up, build the approved design, and go through quality assurance with time to spare for launch.
Dwight & Company opted for a maintenance plan post-launch; where we regularly test and maintain the website to ensure it’s performant, bug-free, and compliant.
Response
I’m excited to continue to work with Floresta on upcoming projects. This was a great experience in every way!
Within one week of the materials going live, I received multiple sales qualified leads resulting in an opportunity close within 30 days.
Thank you so much, Daniel! I love working with you!
About Floresta
Floresta
flow • rest • ah
noun
The Portuguese word for forest. Not just a collection of trees, but a living, biodiverse system. To us, a metaphor for creative growth. A place for discovery, beauty, and wild creativity.
Hi! I’m Daniel — a Swiss army knife for art direction, design, and illustration. Believe it or not, but Floresta is largely a one-person operation.
I've had the pleasure to work on a variety of brands spanning more than a dozen industries and ranged from global conglomerates to local businesses.
I personally handle every project, and you get a direct line to the person executing your vision.
Frequently Asked Questions
What's your rate? Do you have a project minimum?
Floresta bills per scope. Minimum engagements start at just under $2,500. Website projects start at $5,000, but most hover between $7,000 to $10,000.
Who will be working on my project?
Floresta is a one-person studio and Daniel is the head designer on every project. We don't outsource our design work.
You get a direct line to the person executing your vision, with no "account managers", "success managers", or other words for middle-men.
For work outside of Floresta's expertise, we refer you to other talented professionals.
What's the usual turnaround?
It depends on the nature of the project and the volume of work we're experiencing. However, estimated deliverable dates are clear and communicated before any project starts.
Most clients are onboarded the same week and start receiving deliverables the following week. Most website projects are completed within 4 to 6 weeks.
What's your process?
- Discovery: You tell us about your project on a call, and we talk how we might tackle it. If we're both feeling it, we send you a proposal the following day or two.
- Onboarding: Once details are locked in, you share assets with us while we do a deep dive on you, your industry, and your competition. This culminates in a kick-off call.
- The fun part: We design, you review, and we call it done once we're both happy.
- Delivery: If it's a website, we press publish. If it's on Amazon, we upload. If it's anything else, it's usually shared over the cloud. We high-five.
Ready for your turn?
We'd be honored to help your brand thrive.
Book a 30-minute intro call to chat about your brand and see if we're a good fit.
Hate calls? Email us instead.